Let’s face it: we are consumers. Whether we consciously attempt to reduce our consumption or not, if it wasn’t for Black Friday and arbitrary shopping sprees our economy would atrophie. It is what it is, whether we like it or not.
Last week I shared the concept of “dining mindfully” with you. On Monday, Rustin asked the question: “Can a Product Really be Sustainable?” Whilst considering these topics my mind drifted to wood… and NO, not the wood that normally “pops up” when sitting alone in front of one’s computer- the more sustainable kind. Ya know: the kind that remains useful for more than 5 or so minutes…

Before we make a purchase, many of us don’t consider what it took to create our shiny new object– Nor what happens to the materials in an item once we are through with it. However, to remedy this lack of concern, all we have to do is purchase from the brands that have already thought of this for us! Piece o’ cake!

Wood is one of [if not] the single most sustainable resource(s) on our beautiful planet. Trees are naturally renewable. With responsible manufacturing waste is virtually eliminated by creating products out of wood. There is far less energy and fossil fuels that go into their production. The durability of a finished wood product contributes to it’s longevity, not to mention the fact that wood stores carbon– thereby reducing the amount of carbon released into the atmosphere. And finally, at the end of their initial life-cycle wood products are very easily recycled for other uses!

Now that you’re psyched on cedar and revved-up on rosewood, get out there and earn some style points!

• WeWOOD fashions the dopest wooden timepieces from mostly scrap-wood and uses state-of-the-art Miyota movements forthe guts, resulting in a unique watch that’s handsome, earth-friendly, and splash-proof.
• Shwood is a self-proclaimed experiment with nature. They make handcrafted wood eyewear created with the finest exotic woods.
• Omerica Organic designs and crafts wooden plugs and jewelry, to your specifications, from a single block of wood. Even better: they’re a young bunch of pierced and tattooed artists based in a workshop right here in Denver!

“Wood is Good.”