So I was planning to pose a question to myself and the readers of DVLP|Life this week….”What is a True Green Product?”
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Truth is, I do not really know and the rules are constantly changing anyways. The landscape of this topic is much bigger then” The Green Movement” and the issues affecting our environment. Then I remembered hearing about a new evolution in thinking that could perhaps broaden the scope of the green movement.  So I did a little digging….
It is about human awareness, including world peace, human rights, social and economic justice and a sustainable lifestyle. This is known as “The Blue Movement“.
The idea was birthed by Adam Webach, a world famous environmentalist who works very closely with Walmart and Saatchi & Saatchi, at the Commonwealth Club in 2008. The idea naturally grew through his research and observations over the years, as well as his deep concern that we are failing to change quick enough. Also that people are looking for something broader then “Green” and want it to be more meaningful to connect with.
So in essence, people are the focus of the blue movement. Hints of the blue concept have percolated to the cultural surface in the past, with blue as the color of the United Nations flag, and words like the blue marble to describe the planet. The color is emblematic for the entirety of our existence on earth. Now the concept of blue being all-encompassing is beginning to sprout some legs and cutting-edge brands are moving it forward.

The blue movement is still in its infancy, much like the green movement in the early 2000s. With brands like BMW and VW seriously pursuing the concept, we should expect blue to begin penetrating the consumer lexicon, much like organic, locally-sourced and eco-friendly several years ago. And unlike the Al Gore doomsday message of the green movement, the blue movement is driven by optimism and hope for humanity and the world we live in…. and I for one like that!!!

So instead of looking at how we make a “Green” product, lets ask how do we make real change happen? Especially when the most harm comes through being ignorant ?
We have to work together and share ideas. Maybe we are finally ready to be aware and live/work in unison. The Blue Movement’s vision, is that by giving defined goals and giving it a name, it will create a quantum leap in consciousness so that we can truly create a sustainable lifestyle for everything on this planet.
Blue is the new green!
The time is now!
- Rustin