As  you have probably noticed over the last four to five months a small group of contributing writers have started to fill this blog up with their creative ideas, and slowly breath life back into the voice of what DVLP was… and is.  The core of what DVLP (a Colorado clothing company that saw international success for 5 plus years) stood for was this; “a continuous journey about enjoying life, having fun, and giving back to our community and planet through creative activations.”

How do you live a better life that makes you happy, makes the people around you happy, and supports a healthy planet earth? My post on the Blue Movement a few months back touches on these ideas as a more structured concept… and a global movement. DVLP continued to search for methods of building a positive community of creative people that could make a difference on this planet. The clothing was our platform to reach people, and while the brand had to close its doors in early 2011, the voice and ideas still live on… and that is why, Ches, Abella, Tyler, and myself enjoy filling this blog with our inspirations, findings and thoughts.

Perhaps some day this journey of ideas will once again formulate into a product like clothing, or something else creative. Until then, thank you very much for reading our blog and actively caring about how you live your life.

- Rustin Sage Coburn

NEXT WEEK:
While contemplating the meaning behind all of this I began to research the value of working together versus working alone. What other documentation and studies were out there? What are the most efficient and sustainable ways to be productive and make a positive difference?
Next week I will explore these ideas in more depth and share a little more about what I have learned.

“You’re not your job. You’re not how much money you have in the bank. You’re not the car you drive. You’re not the contents of your wallet. You’re not your fucking khakis. You’re the all-singing, all-dancing crap of the world. ”

Ok, so maybe Tyler Durden’s soap box is a bit too tall for me to stand on, but what he’s getting at here truly resonates with me– as I’m sure it does for many of you. The notion is: Don’t let your social status or your possessions dictate who you are.
However, Tyler’s last sentence here implies we cannot do this because we are no better than anyone else. I beg to differ. I strive to do better and be better every day. And in many instances, I believe we can be better by possessing less.

A while back I was geeking out on Mashable(a website that covers digital culture, social media, and technology news) and ran across an article titled 4 Big Trends for the Future of Sustainable Tech. The whole article is awesome and I highly recommend the quick read, but #3 on the list really caught my attention. The concept is “Micro-Living,” and the idea behind it is that we can reduce, or do away with, much of the material goods we accumulate in our lives.

Think of a goldfish in a bowl. If you put a tiny goldfish in a big bowl, it will fatten up and grow to the size of it’s environment.
If you put a perfectly content human in a big space, they find themselves yearning for “things.” They will seek to fill that space– unnecessarily.

Simplicity is sometime the most difficult thing to accomplish. Living a simple life, or building a simple structure….can be a lifetime exercise, but sometimes everything seems to flow together into a perfectly simple idea or creation.  Tonight I stumbled upon this bridge built in The Netherlands. It exemplifies mankind’s ability to create a simple and efficient structure that blends into its surroundings, yet still serves a purpose.

People often attempt the improbable of walking on water. We have often walked underwater in a pool or ocean, but to walk below water without getting wet or wearing a diving suit was nearly impossible until now. Designed by RO&AD Architects of the Netherlands and Belgium, this pedestrian bridge is an access route to the Fort de Roovere, part of the 17th century defense structures. The concept and execution is so unique that from afar, it is really non-existent. All that you see is a marked line in the landscape but it appears flat and it doesn’t interrupt the views of the area.

Only when looking and standing parallel to it, can you experience the depth and unique experience of walking under water, all without a drop of water on your clothing. uilt with Accsys Technology, Accoya wood undergoes a nontoxic proprietary modification process called acetylation that prevents fungal decay from the exposure of water and moisture while increasing its structural stability. While this water walkway is simple in concept, it is quite complex in its execution.

This photo has nothing to do with my post, really just thought it was a neat shot.

Micheal E. Porter, I am buying you loads of delicious beers or scotch or both. Or a shot and a beer. Or if you prefer fine wines, I enjoy those as well. I hope you drink is all I am saying.

Recently, Michael wrote an article in the Harvard Business Review Blog named Creating Shared Value. Here Mr. Porter, explains that many of the wrongs of capitalism is due to companies outdated approach to creating value for their participants (customers). He argues that businesses over the past few decades have ignored their participants most basic needs. Michael explains this has created a huge gap between business and society, and because of this gap, there is a great opportunity for businesses to bring true value back to participants (consumers) and society as a whole.

In my opinion, this is one of the most inspiring reads in business today. Not because it is based on a nice idea, or because it is an amazing concept, or even because it is a possibility. I think it is so damn inspiring because again, in my opinion, he is absolutely right. Additionally, not only is he right, major brands and businesses are moving in this direction in their operations, business strategy and marketing. Pepsi and GE, a couple of brands you may have heard of, are currently implementing strategy, supply chains and operational programs based around the thought that they MUST create more value for the community, for their participants and for the environment. These businesses believe if they create more shared value, they are increasing their future profits, their future market share and their future brand equity.

Read this selection: “Shared value is not social responsibility, philanthropy, or even sustainability, but a new way to achieve economic success.”  Baller.

I am sooooo tired of hearing from idealistic contemporary hippie (I do realize this is a hugely general statement, and for that I apologize) folks that business is the problem; capitalism is evil. In my somewhat educated opinion, Creating Shared Value is a visceral, even tangible solution. Fuck, it’s beyond a solution, it is an opportunity. Excited.

-Tyler Browning